Google Ads, Microsoft Advertising and Meta campaigns for businesses across Coventry and Warwickshire, set up around the enquiries and sales you actually want. Fixed fees, no lock-in, and the ad account stays in your name.
The leaks are usually settings nobody went back to. Location left on Google's recommended "Presence or interest" option, so people elsewhere who simply show an interest in Coventry can still see your ads. A conversion action that counts page views as leads, so automated bidding hunts for the wrong visitors. Broad match keywords pulling in job seekers and people after free advice. Performance Max left to pick its own audiences.
None of this needs a bigger budget to fix. It needs someone to go through the account properly, then keep going through it every week.
Before we change a single bid, we work out what a new customer is worth to you and the most you can afford to pay to win one. Every decision in the account after that is judged against that figure.
Smart Bidding optimises towards the conversions you report. If a form fires twice, or a button click is logged as a sale, it learns to find more of the wrong thing. We test each conversion action, remove duplicates, add values where you know them and, where it helps, import closed sales from your CRM. Only then do we hand automation more control.
Coventry is home to JLR's global headquarters at Whitley, and the Manufacturing Technology Centre is just outside the city at Ansty Park, so a lot of engineering and supply firms sell into that world. For them, a click this week may turn into a purchase order next quarter. Those accounts need tight keyword lists, lead quality checks and offline conversion imports, so the system learns from real orders rather than any form fill.
A firm covering Kenilworth, Bedworth and Nuneaton has no reason to pay for clicks from Wolverhampton. We build targeting from where your customers really are: a radius, CV postcode districts where Google allows them, or separate budgets by town. Then we check the location reports and exclude areas that send clicks but never enquiries.
Search campaigns grouped by what the buyer is trying to do, with Performance Max added only where it earns its place.
Ads on Bing and its partner sites. A second search channel that many accounts never test, worth a trial once Google is profitable.
Meta campaigns for local offers, events and hiring, from city centre venues to independents on Far Gosford Street.
Tag Manager, consent-aware tags and offline conversion imports, so bids are based on real enquiries and real sales.
We have been building websites since 2013, so when a landing page is the weak link we rebuild it instead of blaming it.
A short weekly update and a monthly look at cost per lead, lead quality and what we plan to change next.
We go through recent search terms, settings and conversions, then show you where the money went and what we would change. If the account is in good shape, we tell you.
Conversion actions tested, duplicates removed, values added. Nothing gets more budget until the numbers can be trusted.
Brand, high-intent service searches and wider research terms split apart, each with its own budget, target cost per lead and location settings.
Weekly search-term sweeps, ad copy tests and budget moved towards what converts. Every change is logged so you can see what we did and why.
We would rather show you a plan than a chart borrowed from someone else's account. Weeks 1 to 2: audit, repair tracking and switch off obvious waste. Weeks 3 to 6: rebuild campaigns around how your customers search, with the right areas and schedules. Weeks 7 to 12: weekly tests on keywords, ads and landing pages, with budget moved towards the enquiries you actually want. Published results from our SEO and website work, for clients such as TeroTAM and Sage Writers, are on our case studies page.
Most of what makes a Google Ads account profitable is unglamorous: reading search-term reports, adding negative keywords, testing one ad against another and moving budget a little at a time. We do that weekly on every account we manage, across Google Ads, Microsoft Advertising and Meta, and we will tell you plainly if a channel is not worth your money.
We are based in Birmingham's Jewellery Quarter. Birmingham New Street to Coventry takes about 20 minutes on the fastest trains, and we meet you there or online, whichever suits you. Fees are fixed and agreed up front, there is no lock-in contract, and your ad accounts, data and tracking stay in your name if you ever leave. Ads work best on a site that converts and alongside organic search, so we also offer web design, SEO and local SEO for Coventry businesses, or the full digital marketing plan.
Tell us about what you're after and we'll come back to you within 2 working hours.
