Infographic and Data Visualisation Design

In depth / when data earns coverage

A good chart is earned media.

When the data is interesting and the visualisation is honest, other people use it, with a credit and a link back to you as the source. That is why we treat infographics as research communication, not decoration.

Story first

Before we pick a chart type, we find the story: the surprising finding, the contrast or the trend that means something. Without that, no amount of styling will save it.

Honest axes

Truncated axes, dual scales and misleading ratios destroy credibility the moment a numerate reader looks twice. We refuse to use them, and we'll push back if asked.

Built for every format

Print-quality artwork, social crops and web versions are produced together, so the piece travels everywhere the story does.

Our own research, designed in-house

In October 2026 we checked 1,867 small business websites across the West Midlands and found that 382 of them, 20.5%, did not work at all. We designed the charts for the results ourselves: a key-findings summary, a breakdown by problem type, and comparisons by sector and by town. You can see the data and the charts in our West Midlands small business website study.

Choosing the right chart

Most data stories need only a handful of chart types used well. Bar charts compare amounts across categories, line charts show change over time, and a simple table is often clearer than any graphic when readers need exact figures. Maps help only when location is the point of the story. Pie charts work for two or three parts of a whole and become hard to read beyond that. We pick the chart that answers the reader's question fastest, label it directly instead of relying on a legend, and keep colour for emphasis rather than decoration, with enough contrast for colour-blind readers.

Readable on a phone, readable by machines

Most infographics are now seen on a phone, so we design for a narrow screen first: one message per graphic, large labels and no tiny legends. Every chart gets a source line, descriptive alt text and a plain-text summary of the key figures on the page, so screen readers, search engines and AI tools can read the numbers as well as people can.

For startups: one chart that explains you

A young business often has one idea that is hard to explain in words: how a process works, how you compare with the old way, or what a customer gets. A single well-designed explainer graphic can do that job on your homepage, in pitch decks and on social media, and it is far cheaper than an animated film.

For marketing managers: reports people actually read

If you publish reports, whitepapers or survey results, design decides whether anyone reads past page two. We structure the content, design consistent chart templates, and prepare social and web versions of the headline findings, so your research works harder in your content strategy and earns links and mentions.

Part of a wider content plan

Infographics work best when they are planned into content, PR and social activity rather than produced in isolation. They often sit alongside graphic design, illustration and our wider digital marketing services.