Microsoft Ads — across Bing, Edge, Outlook and the Audience Network — reaches a more affluent, older buyer at a fraction of the CPC. We run it like a serious channel, not an afterthought.
Microsoft's search ecosystem reaches around one in ten UK desktop searches and a far higher share of older, professional and B2B audiences. Most agencies skip it — which is exactly why the auction is cheaper.
We build Microsoft Ads as a first-class channel, not a Google import.
Microsoft Ads users skew older, wealthier and more B2B. For sectors like finance, legal, healthcare and high-ticket retail, the channel routinely outperforms Google on cost per acquisition — yet most accounts run a stale Google import.
Microsoft's native and display network reaches MSN, Outlook and partner sites with intent signals lifted from Bing search history. Properly targeted, it produces some of the cheapest qualified retargeting on the market.
Microsoft Ads is the only platform that lets you layer LinkedIn job title, industry and company onto search campaigns — a B2B unlock that Google simply can't match.
A clean Google import is the starting line, not the finish. We rewrite ad copy for Bing's syntax, rebuild audiences and prune keywords that simply don't convert on Microsoft.
Full review including any imported Google campaigns and tracking setup.
Universal Event Tracking, enhanced conversions and offline imports.
Restructured campaigns optimised for Microsoft's auction, not Google's.
Native and display placements with intent-based targeting.
For B2B accounts — job title, industry and company-size targeting on search.
Monthly performance review with side-by-side Google comparison.
Account and tracking audit, with a Microsoft-specific opportunity report.
UET deployed, conversions tiered and offline imports configured.
Campaigns rewritten for Microsoft — not a Google clone.
Audience Network and (for B2B) LinkedIn audience layering switched on.
Weekly tuning and monthly reporting with Google comparison.
A financial-services client running Google Ads with a token Bing import. We rebuilt Microsoft as a standalone channel, added LinkedIn job-title layering and tuned the Audience Network. Within four months it was their best-performing paid channel by ROAS.
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