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Web Design & Development

Websites that look
brilliant and convert.

WordPress, Webflow and Shopify builds engineered for speed, accessibility and revenue. Designed in Birmingham, hand-coded for performance.

— Designed + built in-house · No page-builder bloat
Fast Core Web Vitals
Higher conversion
Scroll
↑64% conversion rate
<1.2s TTFB
AA WCAG accessibility
95+ PageSpeed score
The problem / why this matters

A pretty homepage isn't a website.

Too many sites prioritise the showreel over the user. Bloated page builders, untested forms, slow image pipelines and accessibility ignored — all of which Google now reads as quality signals.

We design with the customer journey first, then build it cleanly so it stays fast for years.

In depth / what makes a site work

Speed, clarity, conversion.

A site has roughly three seconds to load and another three to communicate. Everything after that is gravy. The best-converting sites we've shipped do less, faster, with clearer hierarchy and ruthlessly tested CTAs.

WordPress, done properly

No Elementor. No DIVI. Custom themes built from real components, with Advanced Custom Fields for content editing and Gutenberg blocks where they make sense. Editable for non-technical clients, fast for everyone else.

Webflow & Shopify

Webflow for marketing-heavy sites that need editorial flexibility; Shopify for serious e-commerce. We avoid one-size-fits-all answers — the right platform depends on your team, not our preference.

Core Web Vitals

LCP under 2.5s, INP under 200ms, CLS near zero. We engineer for these from the first wireframe — not as a post-launch panic fix.

What's included

Design, build, launch.

Strategy & UX

User journeys, sitemap, wireframes and content priorities mapped before a pixel is pushed.

Visual design

Custom design system, component library and high-fidelity Figma mockups.

Development

WordPress, Webflow or Shopify — hand-built, no bloated page-builders.

Performance

Core Web Vitals engineered in, with image pipelines, caching and CDN configured.

Accessibility

WCAG 2.2 AA compliance baked in, tested with screen readers and keyboard-only flows.

Aftercare

Hosting, patching, backups and small-change support after launch — no ticket-tennis.

Process / how it works

From brief to go-live.

  1. Discovery

    Workshops with you and (where possible) your customers to map jobs, journeys and friction.

  2. UX & wireframes

    Sitemap, content priorities and grey-box wireframes signed off before any visual design.

  3. Design

    High-fidelity design system and key page mockups in Figma — iterate twice, then commit.

  4. Build

    Hand-coded development with weekly staging reviews and a snagging list, not surprises.

  5. Launch & aftercare

    QA, accessibility audit, performance pass and a measured launch with rollback plan.

Case study / B2B services

Conversion up 64%, PageSpeed 98.

A B2B services client trapped in a slow Elementor build. We rearchitected onto a custom WordPress theme, reworked the lead journey and shipped in eight weeks. Conversion rate jumped 64% on launch week alone.

↑64% Conversion rate
98 PageSpeed score
<1.2s TTFB
Get results like these
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Questions / answered

Questions, answered.

Will my team be able to edit the site? Yes. We build with Advanced Custom Fields and Gutenberg blocks so non-technical editors can update content without breaking layouts.
How long does a build take? Brochure sites in 6–8 weeks, growth sites in 10–14 weeks, e-commerce/SaaS in 16+ weeks. We give a real timeline with the quote.
Do you do Webflow or Shopify? Yes — Webflow for marketing-heavy sites, Shopify for proper e-commerce. We pick the right tool, not our favourite tool.
What about page-builders like Elementor? We avoid them. They bloat the site, hurt Core Web Vitals and make future development painful. Custom themes age better.
Do you host the site after launch? We can. Managed hosting with patching, backups and support starts at £75/mo — or you can host elsewhere, no hard feelings.
Let's talk / no hard sell

Start your project.

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