Strategy-led brand identity work — naming, logos, visual systems, tone of voice and guidelines. Built to outlast a trend cycle.
Most brands are stitched together from a logo bought on Fiverr, fonts grabbed from Google and colours chosen on a Tuesday. The result is a business that doesn't look like itself in any two places.
We build identity systems — strategy, story, visuals and voice — so every touchpoint reinforces the same idea.
The job of a brand isn't to be admired by other designers — it's to be recognised by your customers when they're tired, distracted and scrolling. That means coherent codes: colour, type, shape, voice. Repeated until they belong to you.
Before any visual work, we get clear on positioning, audience and the one thing the brand stands for. The rest of the system flows from there — or it doesn't hold together.
Following Ehrenberg-Bass thinking, we identify and double down on a small set of assets — colour, shape, symbol, voice — that customers can recognise in a second.
The best brand books are the ones the in-house team actually reaches for. We deliver editable templates, motion guidelines and tone-of-voice rules with examples, not just hex codes.
Positioning, audience map, brand idea and architecture — signed off before any visual work begins.
Where needed — shortlist, linguistic checks, trademark screening and final selection.
Primary, secondary and responsive logo lockups, plus a distinctive supporting marque.
Colour, typography, photography, illustration and iconographic language.
Brand voice principles, do/don't examples and editable copy templates.
A practical brand book plus editable Figma, Word, PowerPoint and Canva templates.
Stakeholder interviews, audience research and a half-day strategy workshop.
Brand idea, positioning statement and architecture — signed off before design.
Two or three distinct creative routes presented in context, not as floating logos.
Chosen route extended into a full visual and verbal system across real touchpoints.
Brand book, editable templates and a launch plan — internal first, then external.
A regional professional-services firm was outgrowing its founder-era identity. We led a strategy reset, renamed two service lines and built a complete visual and verbal system. Year-one recognition rose sharply in tracking research.
Tell us about what you're after and we'll come back to you within one working day.
