Bespoke illustration and motion design — for editorial, brand systems, explainer films and product UI. Hand-drawn, hand-animated, never AI-padded.
Every brand using the same iStock smiling woman with a laptop is invisible to the next one over. Worse, it tells your customer you couldn't be bothered.
A distinctive illustration system makes a brand instantly recognisable — and earns its cost back many times over in standout alone.
Brands like Headspace, Monzo and Mailchimp aren't loved for their fonts. They're loved for a visual world nobody else can copy. That's the value of a proper illustration system — one nobody else can buy off-the-shelf.
We build illustration systems with rules — line weight, palette, perspective, props — so any illustrator on your team can produce on-brand work without it falling apart.
Animation isn't a separate craft — it's illustration in time. We design with motion intent from the first sketch, so static and animated assets share DNA.
AI imagery is everywhere and largely indistinguishable. We use it where it helps (briefing, exploration) and never in delivered artwork. Originality is the point.
Article hero illustrations, magazine spreads, opinion pieces and report covers.
A style system with rules, primitives and example assets — extendable by any illustrator.
30–120 second animated films explaining products, services or complex ideas.
Empty states, onboarding, marketing pages and product spot illustrations.
Logo animation, motion lockups, social-media animation and end frames.
Internal storyboarding, presentation comics and narrative explainers.
A written brief and a 30-minute call to nail subject, mood, references and constraints.
Two or three rough concepts so we agree the idea before we agree the finish.
Chosen concept developed to tight linework — composition, props and detail locked.
Palette, light, texture and any additional flourishes applied to spec.
Editable source files (Procreate, Illustrator, After Effects) plus production-ready exports.
A fintech founder needed to explain a new product to investors. We wrote, illustrated and animated a 90-second film in three weeks — used in pitch decks, on the website and across social. It became the asset cited as "the moment they got it".
Tell us about what you're after and we'll come back to you within one working day.
