Editorial infographics, interactive data visualisations and report design that turns spreadsheets into something people actually want to read.
A column of stats next to a stack of pastel icons is not a data visualisation. It's a slideshow that happens to be a JPG.
Real infographic work starts with a story in the data — and ends with a piece that journalists actually want to embed.
When the data is interesting and the visualisation is honest, journalists will use it — with a credit, a link and an article that frames you as the source. That's digital PR with a craft underneath it.
Before we pick a chart type, we find the story — the surprising finding, the contrast, the trend that means something. Without that, no amount of styling will save it.
Truncated y-axes, dual scales, misleading ratios — these tricks destroy credibility the moment a numerate journalist looks twice. We refuse to do them, and we'll push back if asked.
Print-quality artwork, social-formatted exports and embeddable HTML versions — produced together so the piece travels everywhere the story does.
Single-piece storytelling infographics designed for sharing and embedding.
D3, Observable or Flourish-powered interactive pieces for high-traffic pages.
Annual reports, research papers and whitepapers typeset with editorial discipline.
Working with your dataset (or sourcing public data) to find the story worth telling.
Print-quality, social-cropped and embeddable versions ready for journalist distribution.
Chart libraries and visualisation systems for in-house teams to extend.
Review your data (or source public data) and identify what's actually interesting.
Write the narrative spine — the surprising findings and how they connect.
Sketch chart types and layout before design — so we agree the story before we agree the look.
High-fidelity design across all required formats — print, social, embed.
Hand over editorial-ready assets plus, on PR briefs, a journalist outreach plan.
A client with a proprietary dataset but no narrative. We mined the data, designed eight charts around three big findings and packaged them for journalists. The resulting research was cited in 40+ publications inside six weeks.
Tell us about what you're after and we'll come back to you within one working day.
