Lifecycle email, automations, broadcast newsletters and CRM hygiene — the highest-ROI channel almost every business under-invests in.
Algorithms change. Ad costs rise. Platforms ban accounts. Your email list, by contrast, is yours — and the ROI is better than any other channel by a wide margin.
Most teams know this and still treat email as an afterthought. We treat it as the core programme it should be.
Email reaches the inbox of someone who chose to hear from you. It's not subject to a feed algorithm. It's not auction-priced. Every report we've seen for a decade puts email at the top of channel ROI — and yet most brands invest accordingly.
Most email programmes are weekly broadcasts and nothing else. The real money is in lifecycle automations — welcome, abandon, post-purchase, win-back, replenishment — running quietly in the background.
Spam filters care about authentication (SPF, DKIM, DMARC), engagement signals and list hygiene. We engineer for the inbox, not the promotions tab — and we'll fix your sender reputation before we send your first campaign.
Heavily-designed HTML emails routinely lose to clean, plain-text-style emails in A/B tests. We test rigorously, and we won't deliver bloat for the sake of looking polished.
Platform setup, list health, deliverability, automations and reporting reviewed honestly.
SPF, DKIM, DMARC, BIMI, dedicated IPs and sender-reputation work where needed.
Welcome, abandon, post-purchase, win-back, replenishment and birthday flows.
Weekly or fortnightly broadcasts — copy, design and send management.
Behavioural segmentation, RFM modelling and CRM hygiene.
Monthly review tied to revenue, repeat purchase and LTV — not just open rate.
Platform, list, deliverability and automations audited with a prioritised fix list.
Deliverability fixed, segmentation built, reporting wired up. Sometimes unglamorous, always essential.
Lifecycle flows built or rebuilt — welcome, abandon, post-purchase first; longer-tail flows next.
Editorial calendar for newsletters and campaigns, written and designed to brand.
A/B testing on subject lines, content and offers — monthly review tied to revenue.
A homewares brand sending one batch newsletter a fortnight. We fixed deliverability, built 14 lifecycle flows and shifted broadcasts to a clear editorial cadence. Email went from 6% to 31% of monthly revenue in 90 days.
Tell us about what you're after and we'll come back to you within one working day.
