A specialist Birmingham content marketing service that maps content to real search demand and real buyer questions, ships consistently, and measures against pipeline. Not "five blog posts a month and hope for the best".
"We publish a blog post every Friday" is not a content marketing strategy. It's a publishing schedule. Without keyword research, intent mapping, internal linking and proper distribution, those posts sit at zero impressions for years.
A real Birmingham content programme starts with a topic map — what your customers actually search for, what your competitors rank for, and where the gaps are. Then we write to those queries with content that earns its place on page one.
A well-built content programme is one of the few marketing investments that gets cheaper every year. Done right, the same articles that drove leads in year one drive ten times more in year three.
Google rewards depth, not volume. Twenty thin articles on twenty unrelated topics will lose to one well-built topic cluster every time. We map content around 4–8 strategic topics for your Birmingham business and build until you're the authority on each one.
AI drafts read like AI drafts — Google can tell, and so can your buyer. We use AI for research, outlining and editing support. The writing itself is human and sector-knowledgeable. Yes, it costs more. Yes, it works better.
A brilliant piece that no one reads doesn't exist. Every piece we ship gets an email campaign, LinkedIn distribution and (where worth it) paid promotion. Some content is worth amplifying. Some isn't. We're honest about which is which.
Keyword + intent research, competitor gap analysis, a 12-month topic map tied to your buyer journey — not a list of "themes" your team has to interpret.
Long-form articles, pillar pages, comparison content and money-page copy. By human writers who know the sector, not generic AI output.
Every piece optimised for the query it should rank for. Internal linking strategy. Schema. Republishing of decayed content.
Email, social, paid promotion of the pieces worth amplifying. Not every post deserves a megaphone — the ones that do, get one.
A rolling 6-month editorial calendar with brief, keyword, intent, format and CTA for every piece. Approved before production starts.
Monthly review of rankings, traffic, leads and conversion. Refresh content that has decayed. Double down on what is working.
Three weeks of keyword research, customer interviews and competitor analysis. Outputs a topic map you can scrutinise before we write a word.
A 6-month editorial calendar with brief, target keyword, intent, format and CTA for every piece. Approved before production starts.
Drafts at week two, your review at week three, published at week four. Every month. No "we missed November" emails.
Monthly review of rankings, traffic, leads and conversion. Refresh content that has decayed. Double down on what is working.
A Birmingham B2B services firm had no content programme at all — their entire pipeline came from referrals and paid ads. We built a 24-month content strategy, shipped 6 pieces per month, and within 14 months content was responsible for 38% of qualified inbound leads.
Tell us about what you're after and we'll come back to you within one working day.
